This is Not a Commercial — Secondary Media copy 1

Hannah Choe

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The media are not toys… they can be entrusted only to new artists, because they are art forms.

(McLuhan, 1954)

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This Is Not a Commercial

Fernando Pessoa 85
Label: Gravações Elétricas S.A. – LP FP 85
Format: Vinyl, LP, Album
Country: Brazil
Released: 1985
Genre: Poetry

Fernando António Nogueira Pessoa was a Portuguese poet, writer, literary critic, translator, publisher and philosopher, described as one of the most significant literary figures of the 20th century and one of the greatest poets in the Portuguese language. He also wrote in and translated from English and French.

Pessoa was a prolific writer, and not only under his own name, for he created up approximately seventy-five others. He did not call them all pseudonyms because he felt that some did not capture their true independent intellectual life and instead called them heteronyms. These imaginary figures sometimes held unpopular or extreme views.

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